The orientation of Reynolds’s company toward tobacco regulation was at arm’s length. The tobacco company attacked the proposal legislation on the grounds that the FDA was incapable of enforcing it. The company ran multiple advertisements that showed a routine to get their point across that FDA was overwhelmed and were unable to properly oversee its core mission of ensuring food and drug safety. From what I read, their own scientific expert stated that the FDA could not do their job properly and warned that people live were at risk. The executive director of the campaign for Tobacco-Free Kids William V. Corr let it be known that Reynolds was marketing their advertisements to consumers because they were the worst and main offender when it came to marketing their products towards children (Lawrence & Weber, 2011).