Nike/ Air Jordan offers a wide variety of products like shoes, apparel, and other athletic equipment. Nike has been selling these products since the late 70’s, as for the Air Jordan brand it came to life in 1997 as the number four basketball brand in the world. Nike/ Air Jordan are still the number 1 top sellers today. “In mass marketing companies produce a product in large quantities and serve this product to as many consumers as possible (Management Study Guide, 2012).” The feature that that customer’s care about the most is the quality of Nike/ Air Jordan’s products, along with the color schemes they put together that stand out to the customers. When it comes to Nike/Air Jordan consumers use these products for athletic purposes or just for everyday wear.