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STR 581 Week 4 Learning Team Assignment - Strategy Paper
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Alternative Strategies for Kudler Fine Foods

Kudler Fine Foods is a gourmet food shop owned by Kathy Kudler whose sole purpose for opening such a store was driven by her passion for gourmet cooking. Kudler Fine Foods has experienced huge success since its birth in 1998, because of the consumer’s need for organic products. Kathy currently has three locations: La Jolla, Del Mar and Encinitas and specializes in sales of the following organic products: meat, seafood, produce, cheese, dairy, and wine. Kudler is the only gourmet food shop in its vicinity and is committed to providing customers with the finest selection of gourmet food while maintaining a competitive edge. As a result, the executive team has expressed desire to expand more rapidly throughout the industry. Team Alpha will summarize five strategic alternative plans: (1) concentrated growth, (2) product development, (3) horizontal integration, (4) growth industry strategy and (5) differentiation. Team Alpha will conclude with selecting the best alternative that will aid in Kudler Fine Foods future growth.

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