Question details

Final Exam Study Guide
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Does not

identify the problem, or does not identify the right problem.


(0 pts)

Identifies symptoms





(5 pts)

Identifies some elements of the problem.




(10 pts)


identifies the problem.




(12 pt)

Effectively and succinctly

identifies the problem.



(15 pts)

Does not describe assumptions and methods used



(0 pts)

Does not precisely describe the

assumptions and methods used


(3 pts)

Somewhat describes assumptions and methods used


(7 pts)



describes assumptions and methods used



(8 pts)

Effectively describes assumptions and methods used


(10 pts)


  1. When TV advertisements report, "2 out of 3 dentists surveyed indicated they would recommend Brand X toothpaste to their patients," an informed consumer may question the conclusion because
  1. the sample was only 5 dentists
  2. the sample of dentists is clearly explained
  3. the advertisement does not include the total number of dentists surveyed
  4. the conclusion is not illustrated with a graph


  1. A marketing class of 50 students evaluated the instructor using the following scale: superior, good, average, poor, and inferior. The descriptive summary showed the following survey results: 2% superior, 8% good, 45% average, 45% poor, and 0% inferior.
  1. The instructor's performance was great!
  2. The instructor's performance was inferior.
  3. Most students rated the instructor as poor or average.
  4. No conclusions can be made.


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