There are many reasons for poor decision-making in business, three of the most common are: failing to remember goals, overconfidence, and a misunderstanding of the complexity of issues. For example, losing sight of goals for the sake of short-term gain or forgetting goals completely is a dangerous thing and it can lead to poor decision-making. Personally, I have worked in a call center which had the long-term goal of being the “most trusted service provider,” however when sales were not where they wanted them to be, managers pushed harder for sales. The result was bad orders and bad data entry. This led to a bad customer experience and certainly did not support the long-term goal of the company. This is an example of how losing sight of goals can severely lead to a loss of integrity for the company.