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BUS508_assignment_5Q5
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Coca-Cola Enterprises’ flagship product Coke Classic is recognized as the world’s most valuable brand; CCE’s portfolio encompasses a broad range of regular and zero calorie beverage categories including energy drinks, still and sparkling waters, juices, sports drinks, juice drinks, coffee-based beverages and teas.  CCE has continually enhanced their portfolio with innovative brand extensions and new products. For example, in 2009 they expanded their energy portfolio through distribution of Monster brands, glaceau brands such as smart water, vitamin water, vitamin energy, Schweppes, and Abbey Well water in Great Britain. Coca-Cola Enterprises' extensive brand portfolio includes the best, most popular beverage brands in the world. CCE’s top five brands include, Coca-Cola, Diet Coke/Coke Light, Fanta brands, Coca-Cola Zero, and Capri Sun. ("The best brands," May)           

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