Personal opinion - I really feel that businesses are trying too hard sometimes to provide us with the experience that the market demands. How many of you have gone into a restaurant and after you order was prepared they called you name. The cashier takes your name and calls it out for everyone to hear. Now I am not a conspiracy theorist but sometimes I value my privacy, especially at fast food restaurants where there could be any one there. Despite the intentions I really do not think that every McDonald’s employee is jumping at the chance to take my order or to get to know me personally. There is however, times that I want to be noticed and I think that calling the name is needed and makes me feel like I have had an experience with a company.