The internet has really changed marketing strategies. The days of traditional marketing strategies such as trade shows, direct mail, telemarketing, print/TV/Radio ads are less effective than internet marketing. With internet marketing, you can track your website’s visitors. You can research the visitors search terms and optimize your site for those terms. You can also find out conversion rates by comparing the number of visitors your website receives versus the sale numbers. If you are running email or ad campaigns, you can also easily track the links that have received the most clicks and tailor your campaign accordingly. With internet marketing the cost is less than traditional marketing and you are reaching a worldwide audience.