With private investors, there is often more flexibility in the amount of financing, and the funding is often quicker than venture capital markets. Private investors are also more patient than venture capitalists with much lower monthly costs. However, often with private investors, they will want control in the company, and some are very deceptive and costly. Entrepreneurs should be very honest when describing their business idea to a potential investor. They should also interview the potential investor to be sure that their goals, needs, and styles are a good fit with the small business.