Ethical practices follow guidelines that build trust and reputation of a business and its employees as well. Some ethical practices are ensuring the safety of ones money and person, providing fair opportunities and working conditions, make sure that all compliance rules and regulations are followed. Unethical practices would be dishonesty, deception, misleading or confusing tactics, exploiting individuals to increase ones wealth, falsifying documents or records to undermine reputation and trust.
The outcome when you are being unethical is at times in our society it seems that business stays prospering depending on what business. Others go under and are punished for bad business practices. I think following good ethical practices makes for a better business person in the long run because you are building trust and lasting relationships.