Some potential strengths that a business should consider are core competencies, cost advantages, and an acknowledgement market leader in a SWOT analysis. In a SWOT analysis a business should consider the following potential weaknesses; weak market image, no clear direction, and narrow product line. Some potential opportunities that a business should consider in a SWOT analysis are customer growth, market demand, and complacency among rival businesses. Some of the potential threats that a business should consider in a SWOT analysis are foreign competitors, slow market growth, and demand in product. A business can benefit from gathering this information because it can make them better informed and prepared about the market of the product and then they can decide if they actually would like to continue to pursue the business or go another route for the time being.