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STR 581 W3 Evaluating Options- Strategic Plan- team B
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    The objective of the strategic plan is to find an effective way to succeed in the highly volatile world of today’s business. Riordan Manufacturing must understand the different implications of each strategy; these include attracting non-users and increasing the purchase level among Riordan's existing customer base with cost leadership and product differentiation. Riordan Manufacturing must use a combined strategy of "product differentiation and market segmentation," this way the company can affect both sides of the chain of supply and demand.

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