Throughout this course, you will explore the travel and tourism industry, including a history of the industry, its sectors, travel marketing, vacation destinations, sustainability of tourist areas, the government’s role in the industry, ecotourism, and careers within the industry. In the final project for this course, you play the role of a travel agent. As the travel agent for a target group of your choice, research a destination, modes of travel, tourist attractions, and planned activities for the group.
Final Project Timeline
Some assignments in this course help you complete your final project. Budget your time wisely and work on your project throughout the course. To conclude your project successfully, complete all of your course activities and apply the feedback provided by the instructor.
- Due in Week Two: Submit the Travel Marketing Brochure assignment. Familiarize yourself with the characteristics of the target group marketed to in your brochure. In the final project, you plan a trip for this group.