According to Chapter 5, individuals become more effective communicators as they understand and master the three channels of communication. To communicate more effectively, it is important to understand how our nonverbal and verbal messages express our thoughts and feelings. Also the more one uses communication skills, the better communicator they become. By being aware of one's nonverbal and verbal messages allows them to be cognizant of their attitude and emotions towards others. By understanding how our nonverbal and verbal messages affect others will allow us to express yourself in a way that engages the other person in communicating with is. Additionally, it is important to understand both nonverbal and verbal messages as we are the receptor as well. This will allow us to respond appropriately and put into context the other's persons emotions and feelings.