Question details

GMS522 Chapter 3 Manners and Customs
$ 15.00
  • North American executives interpret inaction and silence as a negative sign
  • This makes Japanese executives stay quiet until the American counterparts lower the price and give a sweeter deal
  • The simplest agreements can take days to complete with Arabs because they really like to talk about unrelated things and do things in between.
  • Some potential areas in which marketers may not be prepared include
    • Insufficient understanding of different ways of thinking
    • Insufficient attention to the necessity of saving face
    • Insufficient knowledge and appreciation of the host country – history, culture, government, and image of foreigners
    • Insufficient recognition of the decision-making process and the role of personal relations and personalities
    • Insufficient allocation of time for negotiations
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