Question details

GMS 522 Chapter 9 International Services Marketing
$ 15.00
  • Sequence of firms involved in making product available to final consumer of buyers
    • Flow of product, information and titles
  • Could be simple of complex


Options for Global Distribution

  • Sell directly to consumer through own sales for (foreign sales subsidiary)
  • Independent intermediaries (distributor in foreign country)
  • Company outsources distribution to third party company in foreign market (example in textbook)
  • Electronic distribution (sell directly to customer online)


Available solutions