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GMS 522 Chapter 8 Global Pricing
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firm establishes a very high price with the launch of the product on international market. Consumers who wish to be among the first to own the product will be attracted despite the high price charged. The firm in essence is able to “skim off” the less price-sensitive consumers. Over time, however, the firm reduces the price to attract the more price-sensitive consumer segments and to fight off competitors who have entered the market. 

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