Question details

BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur 2
$ 15.00

Using the Consumer Buying Matrix (p. 252), conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?

Ans.

Brand A: (.16) + (.68) + (.3  7) = 7.5

Brand B: (.19) + (.6  6) + (.3  8) = 6.9

Brand C: (.15) + (.6  9) + (.3  6) = 7.7

Tammy might consider other aspects of procuring her home entertainment system. Such as:

  • what the consumer reviews say about the brand she’s about to purchase
  • price
  • whether she can pick it up herself or incur shipping charges
  • service contract
  • compatibility with forthcoming components
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