Question details

BUS 352 Week 2 Quiz Jan 2016 2
$ 9.50

Question 1.

Question :

Marketing done online between any seller and buyer best defines

 

Student Answer:

 

 personalization.

 

 

CORRECT

 direct marketing.

 

   

 target marketing.

 

   

 multichannel marketing.

 

 

Points Received:

1 of 1

 

Comments:

 

 

Question 2.

Question :

According to Internet Retailer (2009., approximately ________ percent of adult U.S. Internet users shop online or research offline sales online.

 

Student Answer:

 

 25

 

 

CORRECT

 60

 

   

 65

 

   

 85

 

 

Points Received:

1 of 1

 

Comments:

 

 

Question 3.

Question :

Each of the following describes retailing except

 

Student Answer:

 

 a retailer is a sales intermediary.

 

   

 many manufacturers sell directly to consumers and through wholesalers and retailers.

 

   

 e-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.

 

 

CORRECT

 companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.

 
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