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BUSINESS AND ETHICAL CRISIS FACED THE COCA
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cultural issue that affected the Coca-Cola company

Introduction

Coca-Cola business and history

Coca-Cola Company is the most valuable and visible brand companies in the world. It has the best opportunity worldwide to get into success in all the aspects or the divisions of business performance (Fraedrich, & Ferrell, 2008). Coke however, is said to have a lot in their product branding name in the all world, that is, their product is much accepted by the public. It has a good public image worldwide. Coca-Cola Co. has ethical issues all throughout their business dimensions and aspects. The company had much leadership changes in the last few years of their operations to suit the issues that have diversified and current it is catching up with the situation. The company ethical crisis involved such cases as discriminations on races, frauds in market tests, financial statements and financial reporting manipulationsand 

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