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BUSN380 Week 5 TCO 4 Chap 8 Consumer Purchasing Strategies & Legal Protection
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The first element in a purchasing decision is gathering information.

Consumer information from business organizations includes advertising, product labels, and packaging.

National name products usually cost more than store brands or generics.

An express warranty is usually in a written form.

Most consumer complaints are resolved with the use of a government agency or by taking legal action.

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