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BUS610 Wk1 Assignment
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The culture of a company is represented by how values are spelled out, what values are actually represented, and how physical representation of the company meld together to establish how the company wishes to be represented.  A company can establish presence and create a message through signage, logos, and other visual cues that speak without making sound – otherwise known as observable artifacts.  In addition, the owners of a company create vision statements and core values, known as espoused values, to establish how they would like to be seen by the public and represented by their employees.  The reality of how employees view the company and their role in it represents the enacted values of the company.  With the ability to see all of these factors working together, and to make changes where necessary to continue to represent where the company should be, the owners, management, and employees of the company can succeed as 

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