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BUS600 Wk2 Disc1
$ 15.00

Communication is one part sending, one part receiving, and one part analyzing a message - or providing feedback about the message produced.  Perhaps the more important component to ensuring communication is successful is burdened by the sender of the message.  This person plays an active role in the communication process, first and foremost by determining who the target audience is.  This determination is important to enable the sender to understand, and therefore become empathetic to the target audience.  Coupling this empathy with the realization of any communication barriers, the ability to observe non-verbal cues, and ultimately having the ability to ensure the message is clearly communicated, the sender is armed with the correct tools to accomplish proper communication (Baack, 2012).  These items are crucial for the sender to understand and overcome to successfully communicate his or her message

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