This resource is crucial in preparing a paper about business communication, and will be handy to refer to in regard to the effects of social media on communication in business and throughout the realm of management. There are specific sections detailing the use of social media in business communication, and I plan to draw upon these points to strengthen my view of how social media has changed the way management must communicate in the business sense with customers, employees, and even competitors. As Baack (2012) states in this text regarding social media, “For most firms, a website is not a complete presence in the marketplace…” (Influence of Social Media, para. 1). This is a great representation of how companies today should adapt to the ever-changing use of technology, especially how social media is the primary form of communication with potential customers.