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Bus600 Group_Discussio_ Board_Forum_1_1
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--  As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.

As a manager and a researcher it is important that I am able to discern the difference between the roles and keep them as separate as possible. As a manager I am concerned about many more issues than just sales potential but as a researcher I must make sure I do not pollute my research with information that isn’t accurate or necessary

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