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BUS 630-Week 5 Written Assignment-FedEx
$ 15.00


  1. FedEx’s strategy for success in the marketplace is product leadership customer value proposition, and is achieved through FedEx’s operational excellence. This is supported by the statement, “We intend to continue leverage and extend one of our greatest assets, the FedEx brand, and to provide our customers with convenient, seamless access to our entire portfolio of integrated business solutions. For instance, through our FedEx One Call program, we assign a single customer agent to handle virtually all issues of a customer’s account”. (FedEx 10-K, 2005; p. 4). Another important detail, “We believe that seamless information integration is critical to obtain business synergies from multiple operation units. For example, our Website,, provides a single point of contact for our customers to access FedEx Express, FedEx Ground, FedEx Freight shipment tracking, customer service, and invoicing information and FedEx Kinko’s office and print services.”
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