Question details

Bus 600 Case Assignment
$ 15.00

The survey was quite indepth but not too in depth and long to potentially lose participators interests.To gain the attention of participators and increase Penton’s response rate the survey began with an incentive to win a portable TV. The managers and researchers at Penton realized that they wanted to focus on those who were buyers for their company. It was important for the surveys first question to establish if the participator was involved in the buying process for their company. This question allowed for Penton’s reviewers to easily eliminate any surveys that did not meet their requirement

Available solutions