The culture of Ford Motor Company is an intricate patchwork of ethical behavior and organizational communication which incorporates the foundation of the modern automobile industry. Henry Ford and James Couzens instilled the Five-Dollar Day in 1914 to enhance productivity and improve employee morale in the plants. The transformation of humane treatment was critical in the survival for this automobile company. According to Baack (2012), “When cultural change becomes necessary, management can work toward a new version through top-level pronouncements, company language, workplace redesign, reward system changes, training programs, role modeling, coaching, organizational systems and procedures”(2.5). The intricate models of the Hawthorne studies have proven that a happy employee provides higher productivity and employee morale. Henry Ford proved with organizational communication and business ethics that an organization can run properly from the bottom up.