Colonialism is the domination of one society by another, so yes this is a clear example of a company from a rich society capitalizing on a poor society (Nowak & Laird, 2010). Most indigenous countries like Brazil were forced to switch to capitalist mode of production in order to control the economy. This switch was more than likely a collaboration between the government of Brazil and predatory merchant MNC’s like McCann World Group that targeted the low-income consumers.
There are obvious negative effects direct marketing has on poor people and their economy. For example, the homemakers may have found a way to supplement their low income by making some of the products themselves and selling them or trading them for a fair price. But by the bigger companies mass producing cheaper products and putting them in visible markets this would cut their supplemental income. Another negative is the poor quality the product will now have as a result of the new cheaper price, causing them to have to repurchase the product multiple times because of its low quality