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MKT 421 Week 1 Individual Assignment Defining Marketing Paper
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The business of marketing is taking an already existing product and advertising it to reach a specific target audience. Marketing is defined by the online Business Dictionary as a “management process through which goods and services move from concept to the customer” (Business Dictionary). The Merriam-Webster dictionary defines marketing as “the process or technique of promoting, selling, distributing a product or service” (Merriam-Webster). My own definition of marketing is a process by which a business sells a product to a certain target audience. What this means is that the product is sold specifically to a select group that may benefit from the product. Examples of marketing could be selling a product during a sporting event such as the Super Bow, where there is information regarding the target audience. Another example would be placing an advertisement in a women’s health magazine where the target audience is health conscious women within a certain age group. The difference between simply selling a product and advertising a product is the amount of research that goes into determining who will buy the product. 

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