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FIN370 WEEK 2 INDIVIDUAL ASSIGNMENT Company Evaluation Paper Starbucks
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Starbucks: The SEC and Financial Performance

Starbucks is a publicly traded company and all publicly traded companies have to meet the legal requirements imposed on them by the Securities and Exchange Acts of 1933 and 1934 (Securities Laws, Rules, Regulation and Information, 2008). These Acts require publicly traded companies, like Starbucks, to give potential investors specific information about any stock offered for sale, such as notices about the registration of shares (Securities Laws, Rules, Regulation and Information, 2008). SEC laws also require companies to be honest and require them to disclose any stock purchased or sold by company executives and to file quarterly 10-Q and annual 10-K reports on the company’s financial results with the SEC (Securities Laws, Rules, Regulation and Information, 2008). Companies must also provide shareholders with annual financial statements and proxy materials and information about annual shareholders’ meetings (The Investor’s Advocate, 2009). These disclosures are meant to assure investors have as much information as possible about their investments and potential investments. Investors can use the information provided in financial statements, for example, to ascertain the financial strength of a company.

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