PepsiCo (Pepsi) is a huge corporation bringing numerous products to various countries. Many people look at Pepsi as a corporation that has to compete in possessing the best product with the best price. With Pepsi fluent in many countries, Pepsi has to control their products by applying them to different markets. Depending on the country and the product, different markets may be the only way for Pepsi to control how they look at their product from a consumer’s perspective. This paper will discuss the differences in the four market types, explain how a firm can maximize profits in the four market types, identify Pepsi’s market type, discuss the affect of this market type of Pepsi’s ability to maximize profits, and the optimal profit maximizing strategy for Pepsi.