The economy all over the world has suffered a great set back; small business owners, large corporations, and even the international markets have felt this. Due to the problems with the economy people are holding on to their money and not buying unnecessary goods. Those items that are considered luxuries are more prone to not being purchased compared to those that are considered necessities. The industry that I will be discussing falls in the category of a necessity and not a luxury. The dairies that are in the United States are among many located around the world that supply us with milk. From this product other companies turn it into other items such as ice cream, cheese, yogurt, creams and many other products. Through my research it has become evident that the supply and demand curve goes to the left.