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Checkpoint Financial management Goals
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The goals of financial management consists of ensuring funds are available for use when needed by the company; to influence profitability and return on investment activities; to try to obtain the highest company profitability using the least possible cost; and to improve market value of the company using affectively efficient methods. Financial decisions can only be made when a company has well thought out objectives.

According to Block, Hirt, and Danielsen (2009), earnings are valued by an investor considering the risks existing in a firm’s past operation, the pattern of increase and decrease of earnings over a specified period, and the quality and reliability of earnings reported by the company. 

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