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CIS 336-Assignment 1
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Models for Competitive Dynamics

Student Name

Strayer University

CIS 336 |Enterprise Architecture


April 16, 2016



Models for Competitive Dynamics

Businesses exist to make money.  Businesses also look to draw customers from competitors in order to grow their own business and, in effect, minimizing the impact of those rival businesses.  Failure to identify key competition and develop a strategy of success would result in certain doom.  There are several strategies and models for competitive dynamics, including destroy your business (DYB), grow your business (GYB), and cannibalism.  These three strategies can be employed intertwined with one another or individually to provide a competitive advantage; however, to disregard them all together, which would be to disregard the competition, is a business failure.


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