Question 1 of 20
A value delivery system is based on:
B. cost minimization.
C. a high degree of cooperation among all channel members.
D. one channel member conducting all activities.
Question 2 of 20
A manufacturer seeking to maximize its sales should utilize __________ distribution.
A. reduced the bargaining power of large retail chains.
B. removed the fair trade laws in all states.
C. limited mergers between large firms.
D. reduced monopolies and restraints of trade.
Question 4 of 20
Which service attribute limits expansion possibilities for a service provider?
Suggestion selling, point-of-purchase displays, and attractive store layouts are used by retailers to:
A. reduce selling costs.
B. increase customer service.
C. increase impulse sales.
D. reduce channel conflict.
Question 6 of 20
The distinct competency of a retailer relative to its competitors is referred to as:
The retail ownership form that has the greatest capacity for raising funds through the sale of stock is a:
A retailer can determine how consumers perceive the company relative to its retail category and its competitors through:
A. enter into agreements with one or a few retailers that designate the latter as the only companies in specified geographic areas to carry certain brands and/or product lines.
B. sell to as many retailers as possible.
C. sell to a moderate number of retailers.
D. utilize multiple channels of distribution to reduce channel conflict.
Question 10 of 20
The steps in a retail strategy are:
A. physical distribution assortment by perishability.
B. a retailer’s pricing goods by quality and size.
C. government grading standards for produce.
D. a retailer’s collecting an assortment of goods and services from many vendors.
Question 15 of 20
Accounting and legal services are examples of __________ services.
A. the perception of benefits received versus price paid.
B. who performs each of the elements in a value chain.
C. who performs the visible elements in a value chain.
D. only the price paid.
Question 19 of 20
A systematic procedure for analyzing the performance of a retailer is:
Consumers lease physical products for a specified period of time with __________ services.