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BUS300 Week 6 Quiz 5
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Question 1

3 out of 3 points

   

Correct

Before the 21st century, most public relations practitioners came from the world of

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journalism.

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journalism.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 2

3 out of 3 points

   

Correct

Ari Fleischer, first press secretary to President George W. Bush, viewed the press as

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being so negative that they only look for "bad news."

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being so negative that they only look for "bad news."

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 3

3 out of 3 points

   

Correct

A reason executives tend to be uncomfortable about interviews is due to their

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inexperience of being put on the spot.

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inexperience of being put on the spot.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 4

3 out of 3 points

   

Correct

In interviews, the interviewee seeks

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to convey the key message.

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to convey the key message.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 5

3 out of 3 points

   

Correct

If you are seeking online publicity,

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Change how you deliver and format a news release.

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Change how you deliver and format a news release.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 6

3 out of 3 points

   

Correct

In the United States, there are roughly ________ daily newspapers and ________ magazines.

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1,400; 19,000

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1,400; 19,000

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 7

3 out of 3 points

   

Correct

In interviews, the interviewers seek

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someone who can provide material for a "good story."

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someone who can provide material for a "good story."

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 8

3 out of 3 points

   

Correct

In order to achieve placement of a written release, which of the following should you avoid?

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frequently using "exclusives"

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frequently using "exclusives"

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 9

3 out of 3 points

   

Correct

For a successful a media interview,

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welcome naïve questions.

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welcome naïve questions.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 10

3 out of 3 points

   

Correct

Since the end of the 1990s, magazine readership

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has increased, with specialty magazines leading the way.

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has increased, with specialty magazines leading the way.

     
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