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BUS300 Week 4 Quiz 3
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Question 1

3 out of 3 points

   

Correct

Similar to other top-level managers, public relations managers need to

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create clear corporate policy.

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create clear corporate policy.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 2

3 out of 3 points

   

Correct

According to a 2008 survey, which of the following is true today about the practice of public relations in the United States?

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Pay for women and people from diverse cultural backgrounds is not comparable to that for white men.

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Pay for women and people from diverse cultural backgrounds is not comparable to that for white men.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 3

3 out of 3 points

   

Correct

For agencies, budgeting relies on which of the following?

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estimating extent of cost and availability of resources

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estimating extent of cost and availability of resources

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 4

3 out of 3 points

   

Correct

The section of a public relations plan that provides an overview is referred to as

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the executive summary.

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the executive summary.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 5

3 out of 3 points

   

Correct

Professors James Grunig and Todd Hunt said public relations practitioners perform what organizational theorists call a(n) ________ role.

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boundary

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boundary

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 6

3 out of 3 points

   

Correct

The budget Arnold Communications had for an anti-smoking public education campaign was

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whopping and exceptional.

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whopping and exceptional.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 7

3 out of 3 points

   

Correct

Public relations counseling opportunities are likely to grow in which of the following nonprofit areas?

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hospitals, educational institutions, and museums

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hospitals, educational institutions, and museums

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 8

3 out of 3 points

   

Correct

For the public relations function to be equal in stature to other management functions, which of the following is essential?

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commitment to set realizable objectives

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commitment to set realizable objectives

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 9

3 out of 3 points

   

Correct

For public relations to be the "conscience of the corporation," practitioners must

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have enough autonomy to deal openly and honestly with management.

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have enough autonomy to deal openly and honestly with management.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 10

3 out of 3 points

   

Correct

Advantages agencies often have over in-house public relations talent include

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the higher regard management has for them over inside practitioners.

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the higher regard management has for them over inside practitioners.

     

https://blackboard.strayer.edu/images/ci/icons/generic_updown.gifQuestion 11

3 out of 3 points

   

Correct

Among various duties, which of the following would likely be done by public affairs people?

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coordinating relationships with legislators on local, state, federal, and even international levels

Correct Answer:

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coordinating relationships with legislators on local, state, federal, and even international levels

     
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