Consumer products are typically classified based on how people shop; products for businesses are classified based on how the product will be used. How many categories exist in each classification?
Five categories each of consumer products and business products.
Seven categories of consumer products and four categories of business products.
Three categories of consumer products and seven categories of business products.
Four categories of consumer products and seven categories of business products. (The answer can be found in Section 3.1: "Designing Products for Customer Value" in Principles of Marketing)
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The Marketing Era could be most identified with
recognition that demand could be manipulated through promotional activity.
the rise of market research as a discipline.
the prevailing belief that “a good product will sell itself.”
increasing focus on applying concepts from behavioral sciences like psychology to understand consumer motivation. (The answer can be found in Section 1.1: "A Brief History of Marketing" in Principles of Marketing)
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Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season. Which of the following terms does this example BEST illustrate?
Line extension (The answer can be found in Section 3.2: "Managing Product Life Cycles" in Principles of Marketing)