Question details

BUS 330 Week 1 Quiz
$ 15.00

1.

Question :

Consumer products are typically classified based on how people shop; products for businesses are classified based on how the product will be used. How many categories exist in each classification?

 

Student Answer:

 

Five categories each of consumer products and business products.

 

   

Seven categories of consumer products and four categories of business products.

 

   

Three categories of consumer products and seven categories of business products.

 

 

CORRECT

Four categories of consumer products and seven categories of business products. (The answer can be found in Section 3.1: "Designing Products for Customer Value" in Principles of Marketing)

 

 

Points Received:

1 of 1

 

Comments:

 

 

 2.

Question :

The Marketing Era could be most identified with

 

Student Answer:

 

recognition that demand could be manipulated through promotional activity.

 

 

INCORRECT

the rise of market research as a discipline.

 

   

the prevailing belief that “a good product will sell itself.”

 

 

CORRECT

increasing focus on applying concepts from behavioral sciences like psychology to understand consumer motivation. (The answer can be found in Section 1.1: "A Brief History of Marketing" in Principles of Marketing)

 

 

Points Received:

0 of 1

 

Comments:

 

 

 3.

Question :

Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season. Which of the following terms does this example BEST illustrate?

 

Student Answer:

 

Cannibalization

 

   

Prototype test

 

   

Planned obsolescence

 

 

CORRECT

Line extension (The answer can be found in Section 3.2: "Managing Product Life Cycles" in Principles of Marketing)

 

 

Available solutions