Which answer BEST reflects the relationship between Return on Investment (ROI) and employment in marketing discussed in Chapter 10?
Employees are responsible for generating value (ROI) for employers that invest resources in them.
Employees in companies with few measures of ROI will find it easier to prove the value of their contributions.
Employees with a socially conscious mindset will find it easier to demonstrate the ROI of their employment.
Employees who create conflict, opportunism, or unfairness on the job are typically focused on creating value for their employees. (The answer can be found in Section 10.3, Responsibility to Your Organization in Basic Principles of Marketing)
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What was the key insight of management guru Tom Peters that he articulated in “The Brand Called
The proliferation of messages and message channels is making positioning an easier—as well as less necessary.
Careers are typically a linear climb and it is more important to convey your personal brand to those in your own company than a larger marketplace.
Now that anyone can have a consumer presence and a communication channel using social media, email and websites are obsolete.
*d)Those who apply the principles of positioning to career development can succeed by building a trusted brand name. (The answer can be found in Section 10.4, Responsibility to Yourself in Basic Principles of Marketing)
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Which marketing practice listed here was NOT included in the discussion of unacceptable practices in
Invasion of privacy
Manipulation of vulnerable consumers (The answer can be found in Section 10.1, Responsibility to the Public in Basic Principles of Marketing)