Tesla has created what is rapidly becoming a new standard for electric cars. By performing an environmental analysis, the company will be able to identify the external and internal conditions or elements that can affect the company. This analysis will cover the internal environment, capabilities, strengths and weaknesses, external environment, competitor benchmarking, organizational structure, and finally competitive positioning.
Tesla purchased its Fremont, California Tesla Factory in 2010, which was formerly General Motors and Toyota’s New United Motor Manufacturing, Inc (NUMMI) (Tesla Motors, 2016). The Tesla Factory was the first major tangible physical resource that enabled larger scale vehicle production to be competitive in the luxury EV segment. The second