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MKTG340 Unit 3 Individual Project Complete Solution
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Pitching the Story

MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

  • Firsts
  • Trends
  • Local, quirky personalities
  • The underdog
  • Impact on the audience
  • Something of an unusual nature

Part 1: Pre-Pitch

Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Use the following guidelines:

  • Provide a brief overview of the company.
  • Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).

Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.

Part 2: Writing an Effective Pitch Letter

  • Write the pitch letter, which should include the following:
    • An attention-grabbing opening
    • The "hook"
    • Background information supporting the pitch
    • Support materials
    • The action step

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations

  • Describe your follow-up plan.
  • Discuss the special considerations for pitching a blogger.

Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

UNIT 4 IP

DELIVERABLE LENGTH 8-10 PAGES APA FORMAT WITH CITATIONS
 

INTRODUCTION , CONCLUSION AND REFERENCES
 

 

 

Event Planning

MPR events are all around us. They can be large, small, formal, or informal and can often include more than one organization. Using the company that you further developed in the Unit 3 Individual Project, plan an event that will be a good fit for it.

Part 1: Creating an Event

  • Develop the event. Explain how it aligns with the firm's mission with a definable target audience.
  • Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of the sponsoring organization.
  • Create a presence so that the firm's message and sponsorship will be remembered.
  • Provide a souvenir so that people will remember your event and company.

Part 1 of the Individual Project should be 3 pages in length.

Part 2: Notifying Connectors

  • Notify connectors before the event. Create a 1-page pitch to the media.
  • Write a 1-page recap of the event with quotes of attendees.

Part 2 of the Individual Project should be 2 pages in length.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

Category: Education, General
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