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BUS 475 Week 3 Strategic Plan Part II SWOTT Analysis 5
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper

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BUS 475
August 13, 2016









Business Model and Strategic Plan Part II: SWOTT Analysis Paper

A SWOTT analysis is a critical examination used to evaluate both internal and external elements of a company and the influence they have over the company. A SWOTT analysis provides a company with information about achieved and achievable strengths and weaknesses, threats and risks as well as current business trends. For existing businesses it allows them to assess their market standing and can help them gain a better understanding for what they can do to have a competitive edge for the future. With a growing trend in health, people are continuously looking for alternatives to achieve a healthy lifestyle. Juicing is growing in popularity and is replacing the once favored sweet breakfast treat. Studies support that “juicing can reduce your risk of cancer, boost your immune system, help you remove toxins from your body, aid digestion and help you manage and lose weight” (Jennifer K. Nelson, 2014). Introducing juicing into Dunkin Donuts stores can give them the competitive edge they need to maintain their current lead in the market. However, before implementing a plan to add this new 

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