Question details

Assignment 1 LASA 2 Strategic Plan and Self-Reflection Summary 3
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Harley-Davidson

 

Student Name

Institution

 

 

 

 

 

 

 

 

 

 

Table of Contents

Executive summary. 2

Part I: Global Economy and Factor affecting Harley-Davidson. 3

Motivation for expansion. 3

Risk factors. 4

Part II: Corporate Leadership. 5

Organization culture. 5

Organizational Design. 6

Leadership. 7

Ethical Organization Characteristics. 7

Learning Organization Characteristics. 8

Part III: Strategic plan summary. 9

Strategic plan. 9

Marketing strategy. 9

Swot Analysis. 9

Conclusion. 10

Strategy Recommendations. 11

References. 14

 

 

 

 

 

 

 

 

 

Executive summary

Harley Davidson is a multinational company and has been able to market its brands of high powered successfully in the global market. The company brands include heavy weight motor cycles and its success is contributed through transformational marketing, management and manufacturing. Therefore, the management of Harley Davidson manufactured brands that offer a lifestyle that many individuals ought to attain. The company has been in business for more than 100 years and has been a leader in the motor cycle industry globally. The company 

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