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Assignment 2-External and Internal Environments 6
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Assignment 2: External and Internal Environments

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Apple Inc.

            Apple Inc. is one of the leading and largest companies in the manufacture and distribution of computer hardware and consumer electronic products. While the company has been in the industry for quite some time, it came to the limelight in early 2000s, particularly with the introduction of the iPod. However, many breakthroughs were yet to come in the last years of the decade (Datamonitor Report, 2011). The introduction of the iPhone in 2007 surely did place 

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