C16 Principle of Marketing Online Exam 2
Ralph Nader is most closely associated with which of the following?
A. The consumerism movement of the 1960s
B. The consumerism movement of the early 1900s
C. The current environmentalism movement
D. Green marketing
The euro is the currency used by:
Which of the following advertising situations would LEAST likely be considered puffery?
A. A mother of small children declaring that a packaged meal "rescued my day"
B. A young woman saying that a new abdominal exercise machine was more motivating than her old workout routine
C. A milk advertisement claiming that the calcium in milk promotes healthy bone growth
D. A retired couple drinking a vitamin and protein shake and then saying, "It makes us feel young again"
Which of the following market entry strategies requires the lowest level of investment from a company?
A. Indirect exporting
B. Direct exporting
C. Joint venture
D. Joint ownership
Kyrgyzstan is a small, poor, mountainous country with a predominantly agricultural economy. Cotton, wool, and meat are the main agricultural products and exports. Fifty-one percent of the population lives in poverty. Kyrgyzstan is an example of a(n):
According to the Organization for Economic Cooperation and Development, __________ is the largest single economy in the world.
C. the United States
The zeitgeist refers to which of the following?
A. How a society is currently segmented
B. What is currently happening within a culture
C. How consumers are reacting to marketing efforts
D. How marketing influences culture
Which of the following cultural values refers to how comfortable individuals are with participating in decision making regardless of their position?
A. Uncertainty avoidance
B. Power distance
C. Individualism versus collectivism
D. Masculinity versus femininity
Which of the following is LEAST closely associated with corporate social responsibility?
B. The triple bottom line
C. Marketing ethics
Environmental sustainability involves both __________ and __________.
A. promoting the long-term well-being of the earth; achieving a company's financial objectives
B. promoting the long-term well-being of the earth; improving the rights of consumers
C. improving the rights of consumers; adopting a policy of corporate social responsibility
D. achieving a company's financial objectives; adopting a policy of corporate social responsibility
When the value of a country’s imports exceeds the value of its exports, the country has a(n):
Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?
A. LOHAS and Conventionals
B. LOHAS and Naturalites
C. Drifters and Conventionals
D. Conventionals and Naturalites
Puffery is a term for a(n):
__________ occurs when someone voluntarily offers payment or something of financial value to get an illegal advantage.
When the value of a country's exports exceeds the value of its imports, the country has a(n):
In most cases, which of the following is true about a subsistence economy?
The __________, a United States regulatory agency, enforces laws and regulations concerning foods, drugs, cosmetics, and veterinary products. Marketers of pharmaceuticals must get approval from this agency before introducing products to the market.
A. Food and Drug Administration
B. Environmental Protection Agency
C. Federal Communications Commission
D. Federal Trade Commission
Of the following presidents, who is MOST closely associated with the Consumer Bill of Rights?
A. Ronald Reagan
B. Jimmy Carter
Which of the following factors would most likely push a company to decide NOT to pursue a global marketing strategy?
Which of the following is generally reported at purchasing power parity (PPP)?
A. Gross Domestic Product (GDP)
B. An exchange control
C. A trade surplus
D. A trade deficit