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MKT421 Wk 4 DQ 2
$ 5.00

What are the similarities and differences between promotional push strategies and promotional pull strategies?


Main difference is how product is given to customer. The push strategy, as the name indicates, pushes the product to the customer. The pull strategy tries to pull the customer towards the product.

Similarities include their goal; both push and pull strategies have the same target and that is to make sales.

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