Question details

MKT421 Wk 2 DQ 3
$ 5.00

What are the different types of buyers and consumers?

 

Buyers and consumers are of many types. They can be individuals, children, teenagers, or middle-aged. Similarly, they can be males, females and even complete families. Companies can also be buyers or consumers.

 

How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. 

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