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Marketing Plan For Freshi Company
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Marketing Plan For Freshi Company

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Freshi Inc. is an American multinational food and beverage corporation headquartered in Brooklyn, New York, United States. The company is involved in the manufacturing, production, marketing and distribution of non alcoholic beverages, snacks and other fast food products. The main target market for Freshi products is Brooklyn population. The company was founded in July 2010 with an aim of producing high quality non alcoholic soft and hot drinks to to its customers. The company has a strong asset base. Freshi Company is lead by a well-able management team that leads approximately 1200 employees. Freshi’s products will be brought to market mainly through the  direct-store-delivery (DSD). The company will collaborate with bottlers and several distributors to maintain and operate a direct-store-delivery system. This system will ensure that the Company’s products, that is, the snacks and beverages are delivered directly to retail stores. In a nutshell, the products will be merchandised by our employees and/or our bottlers. direct-store-delivery will ensure that the company merchandise with maximum visibility and appeal. direct-store-delivery will be especially well-suited to products that are usually restocked often or have a short lead time and respond to in-store promotion and merchandising

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