Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.
Data analytics is the art of examing raw data with an aim of analyzing the information for evaluation and research. Data analytics as used in industry is to allow companies and organizations to analyze their data in order to improve their production. It focuses on inference, the process of reaching a conclusion based on the known by a researcher. (Lavalle & Kruschwitz 2013)
Evolution of data analytics
If we look back 15 years ago we vividly remember talking about modeling and database profiling. One would need a PhD to analyze statistical data and to make sense out of it. The solutions were limited and small enterprises were almost locked out of it due to the complexity of the analysis.
Today’s businesses analytics is common and is widely